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A computer "cookie" is a small piece of information that is stored by your browser on your computer's hard drive or temporarily in your computer's memory. M2Cshop.com ('Site') uses temporary cookies to identify your current session when you make another request in the same session. These cookies are not stored permanently on your computer's hard drive and are erased when you close your browser. M2Cshop.com also uses cookies permanently stored on your hard drive, for example, to keep track of our customers browsing habits in order to get a better understanding of how our customers time is spent browsing our web site pages..

Most browsers will usually allow you to change the settings of your browser so that it does not accept cookies but if you do this it may impair the operation of the Site.Go Learn more about cookies, or Go read the procedures to turn off cookies within your browser.

Information about web site usage and visitors to the Site is shared with reputable third parties (which are carefully selected by M2Cshop.com) for the purpose of targeting our Internet advertisements on other sites. To do this, we use tracking technology, provided by our advertising partners to help manage our online advertising. This technology allows M2Cshop’s third party advertising partners to recognise a browser's permanent cookie when a browser visits the Site. As mentioned above, you are always free to decline these cookies if your browser permits. The cookies allow us to learn which ads bring users to the Site. No personal data such as your name, address, telephone number or email address is collected by, or shared with, the Company's third party advertising partners. The information collected through the tracking technology is not directly attributable to you, it is simply aggregated so that M2Cshop.com can learn who its most effective advertising partners are. When this information is used by our ad serving companies, such usage will be in accordance with the privacy practices of those companies.

Google Tracking we do use analytical tools provided by Google to track our sales and to give us feedback to help improve our advertising campaigns. No personal data or personal names and addresses are used in the analysis.

Permanent cookies are also used by M2Cshop.com solely for tracking whether a user has signed on to receive our regular newsletters, or to remind you of the contents of your basket if you did not check out the last time you signed on, etc. We do not make any individuals' personal data available to third parties and/or unauthorised individuals or organisations. We do not sell lists or generate any third-party revenue from list or contact data that is collected through any information we have on our customers.

On 25th May 2011 a number of amendments were made to the EU's Electronic Communications Framework — a directive that includes guidelines on the use of cookies on web sites. The section of the directive dealing with cookies was drawn up in an attempt to protect privacy and, in particular, to administer the use of behavioural advertising. Behavioural advertising is a way of serving advertisements on web sites you visit and making them more relevant to you and your interests. For more information please go to Gowww.youronlinechoices.eu – the guide to online behavioural advertising and privacy. This web site is operated by the Internet Advertising Bureau (IAB) – the industry body for online advertising. On here you'll find information about how behavioural advertising works, how to opt out, further information about cookies and the steps you can take to protect your privacy on the internet.

 
 
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